PROPOSAL I choose to write on Drug and trafficking because it has assumed a global concern, even in the sporting sphere, it is being questioned. The press has devoted lots of its spaces and airtime to attack the monster its impact is very disturbing and divesting without concerted efforts of all and sundry it may be a scourge that may threaten the... Continue Reading
ABSTRACT This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals... Continue Reading
BACKGROUND OF THE STUDY The media as had been established can provide for audience members information on Varity of issue. By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying reflection of the real society ie if sexual... Continue Reading
INTRODUCTION The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and knowing fully well that times have change and also... Continue Reading
ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the... Continue Reading
ABSTRACT This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals... Continue Reading
ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the... Continue Reading
INTRODUCTION 1.1 BACKGROUND OF THE STUDY The much-touted 2003 elections now belong to the past. Nigeria did not break in pieces, at least, literally. However, like every other significant event in a nation’s history, the 2003 general elections is just still present. It left in its trail unrestrained outbursts, tantrums, violence, condemnations... Continue Reading
ABSTRACT This study is geared towards finding out the role of television in political mobilization to rural audience in Nigerian with special references of Njikoka local government. for this study, five rural towns in Njikoka local government area were studied. The important of television as the most mobilization media of mass communication is... Continue Reading
ABSTRACT This study was undertaken to find out Enugu Residents Perception of New Media as a means of Communication. In this research work, some research questions were raised which included, if Enugu residents see media as a means of communication; what purpose do they use new media for; how credible is the new media and if new media is seen as an... Continue Reading
ABSTRACT The role of public relations in ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract... Continue Reading
Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of... Continue Reading
ABSTRACT This project is aimed at establishing or reputing the general feeling that Abs is subservient to the government of the day and finding out if news items that are anti-government one can bored and whether the audience that perceive their news programmes objective and indepth in its approach. It is also aimed at finding out the disparity... Continue Reading
ABSTRACT In this research project, the survey methods was used. The questionnaire is also a great tool for data collection in this research project. This project examines how the press in its effectiveness can act as an agent of social mobilization with particular reference the National Orientation agency in Okigwe Local Government Area of Imo... Continue Reading
ABSTRACT First and foremost any business which comes into existence is always bursting euphoria of success always come into being through proper co-ordination all organs of business out for effective result. Therefore, responsibility is vested on the shoulder public relations, the effective role public relation department of Isuofia Community Bank... Continue Reading
ABSTRACT In a world of fierce competition and emergence of internet as a powerful, borderless media, gaining and retaining the attention of consumers and customers and persuading them to buy products and services through the broadcast media is becoming more challenging and important. Although advertising has been proved to be effective in... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background to the study Studies have focused on how television programmes that appear to be “real” alters the viewers’ perception of reality (or social reality) (Nwafor, 2015). However, recently a new fad in television has surfaced and it appears to be taking over. Reality television shows are overtaking... Continue Reading
INTRODUCTION Advertising is one of the most powerful socializing forces in our culture. Analysts have often state that “advertised products sell more than products that are not advertised. Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is... Continue Reading
ABSTRACT This study “An Assessment of the Role of Mobile Phones in Interaction among Undergraduate Students of Ahmadu Bello University Zaria” is to find out the uses of mobile phones, the impact of social media on interaction among undergraduate student of Ahmadu Bello University Zaria and to identify the aspect... Continue Reading
ABSTRACT This project is based on the theoretical and practical study of the media ownership on professionalism. In this work, I revaluate the two types of the media-that is, government ownership and private ownership (Minaji System Television Obosi and Nigerian Television Authority Enugu) with a view to recommending a more effective ownership... Continue Reading
BACKGROUND OF THE STUDY. The media of mass communication has two important broad sub – divisions, the electronic and the print media. The print media involves mainly the magazine and newspapers. These are regional and national informers which provides retrievable, researched and indepth news – stories of events. Since its inception in 1859,... Continue Reading
ABSTRACT In Nigeria, we have three kinds or types of media ownership. These include, private ownership, government ownership and mixed ownership. The essence of embarking on this research work- Media ownership and its influence on editorial policy is to x-ray the extent the publishers, or owner(s) of various media houses has gone in using their... Continue Reading
ABSTRACT The purpose of this study was to find out the effect of television educational programme on children. One hundred and eighty respondents were randomly selected for the study in Enugu Sate and questionnaires were distributed to them. To accomplish this task, the following hypothesis were tested. H1: Educational Programmes stimulate... Continue Reading
INTRODUCTION It has been observer that female student journalist have negative attitudes towards taking up journalism as a career on graduation. This negative attitude is highly reflected in the number of woman engaged in communication work in various media of communication all over the country offering courses leading to the award of various... Continue Reading
ABSTRACT The attitude of television audience toward commercial interruption in television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of... Continue Reading