Mass Communication Project Topics and Materials (Page 58)

Abstract The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized. Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his economic and socio-political life before recorded civilization began. Sapso (1975, p. 9)... Continue Reading

Abstract This project seeks to appraise the impact of indigenous soap operas on the general behavior of students of Caritas University. A survey research method was employed in carrying out this work. At the end of the exercise, findings showed that indigenous soap operas have a great impact on the behavior of the students of Caritas University.... Continue Reading

ABSTRACT The project is aimed at determining theinfluence of media ownership on NTA and AIT Lagos. It is centred on the influence of media ownership of the programming on both television stations. Survey and random sampling were used to source for data. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical... Continue Reading

Abstract The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate... Continue Reading

Abstract The Nigerian electorate in recent years has been intensely individualistic groups. Hence political parties usually confront pro-found cultural differences given the cultural structure of the Nigerian electorate. Independent Television Benin is an electronic media with visual and audio sounds. It is an effective spontaneous messages... Continue Reading

Abstract In every society we find ourselves, the need for the rules to reach out improve the standard of the ruled is imperative. The system must rely upon a regular two-way flow of information between the government and the citizens of the country, we have seen subsequent administration, be it military or civilian coming out with one programme or... Continue Reading

Abstract This study is aimed at finding out hoe ESBS Radio has helped in the economic empowerment of Agbani community and to find out the possible ways to improve the economic standard of the dwellers of Agbani community. This study was based on uses and gratification theory. The researcher consulted relevant literature to raise secondary data... Continue Reading

Abstract The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study.... Continue Reading

Abstract The Federal Radio Corporation of Nigeria is the Pioneer Broadcast Organization in Nigeria with a rich culture of excellence. Available records reveal that Radio Broadcasting was introduced into Nigeria in 1933 by the then colonial Government. It relayed the overseas service of the British Broadcasting Corporation through wired system with... Continue Reading

Abstract This study focuses on the influence of religious programmes on NTA Enugu in regulating the moral conducts of Nigeria student, a study of Caritas University students. This is an investigative study in which 280 questionnaires were distributed and 240 were returned. A survey research method was adopted to take care of the diverse nature and... Continue Reading

Abstract Technological advancement in communication technologies has continued to eulogize television as a powerful medium of mass communication. Interestingly, television programme span around the circuits of human endeavour including politics, culture and education.Udeajah (2004, p.7) affirm this when he notes that:We all know in truth... Continue Reading

Abstract The internet plays a fundamental role in organizations and societies. The basic fact justifies the information revolution that has been taking place across the globe in recent times. The term internet, according to Cawkell in Ogedegbe (2006, p.152) is a large computer network formed out of some thousands of interconnected networks, and it... Continue Reading

ABSTRACT This project investigates the role of radio in preventing teenage pregnancy in Ijebu North Local Government, Area of Ogun State . The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary sources. A total of 100 questionnaires were... Continue Reading

ABSTRACT This project investigates the role of radio on political mobilization of rural dwellers. A study of listeners of radio in Ijebu North Local Government Area of Ogun State . The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary... Continue Reading

ABSTRAC T This study assessed the challenges of Jounalism practics in Nigeria focused on Nigerian Television Authority, NTA, Radio Lagos and Lagos Television. The researchers evaluated the challenges of journalism practice in Nigeria, using NTA, Ijebu-Ode, Radio Lagos and LTV Ikeja, Lagos, Nigeria as the case study based on some variables such as... Continue Reading

NTRODUCTION BACKGROUND OF THE STUDY Nigeria has witnessed an unprecedented plaque of crisis and insecurity, each leading to loss of lives and destruction of properties. According to Ezeoha (2011) in “Causes and effects of insecurity in Nigeria”, security means stability and continuity of livelihood, predictability of relationships, feeling... Continue Reading

CHAPTER ONE INTRODUCTION 1.0 Background of the Study The rapid adoption of information communication and technology by journalist is a nationwide phenomenon. The process by which computerization or digitalization impacted upon the media of the 21th Century has moved on many fronts and at different speeds. Agba (2007, p.83) notes that “ with... Continue Reading

ABSTRACT This study probes the impact which foreign Television programmes has on the cultural values of the Nigeria youths. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Olabisi Onabanjo Uiversity student is significantly associated with their perception of foreign culture and exposure to... Continue Reading

TABLE OF CONTENTS Page Title page ------------------------------------------ -------------------------------------- i Certification ---------------------------------------- ------------------------------------- ii Dedication -------------------------------------- ----------------------------------------- iii Acknowledgement... Continue Reading

TABLE OF CONTENTS Page Title page - - - - - - - - - - i Certification - - - - - - - - - - ii Dedication - - - - - - - - - - iii Acknowledgement - - - - - - - - - iv Table of contents - - - - - - - - - - v List of tables - - - - - - - - - - vii Abstract - - - - - - - - - - viii CHAPTER ONE: INTRODUCTION 1.1 Background of the study - - - - - - - 1... Continue Reading

ABSTRACT The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc. This Study examined the effect of Political advertising on voting pattern of the electorates during the last 2011... Continue Reading

In politics today, the media are very important in reporting political activities. There are certain ways they report political actors which allow the people to develop a level of perception about the politicians. The media often frame reports, not only for people on what they should think about (agenda setting)but on how they should think... Continue Reading

The era of advertising has gone from the one-to-many without feedback or active communication channels, to one-on-one and one-to-many with feedback and communication channels made possible by Netvertising. The potential consumers can now interact with an advert, make enquiries, scrounge for information, hereby influencing the consumer’s choice... Continue Reading

ABSTRACT   This research study evaluates journalists’ level of adherence to the journalism ethics on reward and gratification in the metropolitan area of Jos, Plateau State Capital. After the survey research carried out within media houses in the metropolis of Jos, one hundred copies of questionnaires are distributed but only eighty-four were... Continue Reading