CHAPTER ONE 1.0     Introduction Chapter One begins by clarifying the terminology used in this study. The background to the study, which contextualizes the topic under consideration, is then presented. This is followed by the formulation of the problem statement, and the goals and objectives of the... Continue Reading

CHAPTER ONE 1.0     INTRODUCTION           Event management is an exciting and growing industry, as well as a unique career opportunity for everyone with a passion for the planning and organizing of events, such as concerts, conventions, parties, weddings, and... Continue Reading

Abstract Banks can attract customers on a daily basis. However, they have not been able to retain most of their customers as noted by the high numbers of reduced customers. This study sought to assess the customer relationship strategies applied by commercial banks in Nakuru Town and their impact on customer retention. The objectives of the study... Continue Reading

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in  First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading

There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram & Adhikari, 2010; Becker et al., 2009; Dimitriadis & Steven, 2008; Ozgener & Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established... Continue Reading

There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram & Adhikari, 2010; Becker et al., 2009; Dimitriadis & Steven, 2008; Ozgener & Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established... Continue Reading

  ABSTRACT The researcher examined the of customer and employee relationship on the management of Hospitality industry both privately owned and publicly owned establishment in Asaba Delta State. The objective is to determine whether cordial  relationship exist between customer and employees in Hospitality establishment, to this end, the... Continue Reading

Abstract The role of employees in service organizations is comparable to the role of the service itself. Their Importance to the firm is critical to both service delivery and service production. There is... Continue Reading

        I.             To examine the impact of customer relationship management on customer retention.     II.          Q ueue related issues that customer face every day in the banking hall. how it relates to CRM effective loyalty.... Continue Reading

        I.             To examine the impact of customer relationship management on customer retention.     II.          Q ueue related issues that customer face every day in the banking hall. how it relates to CRM effective loyalty.... Continue Reading

(A CASE STUDY OF JUBILEE HOTEL KADUNA ) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Hospitality industry is one of the leading industries in the world; It contributes to prosperity creation and further economic development of a country;... Continue Reading

A customer is one of the significant assets for any profit-making firm, hence most profit making firms strive to acquire and retain as many customers as possible so as not to experience nose-diving of profits. While few existing researches have shown that product and or quality of service results in acquisition and retention of business customers,... Continue Reading

ABSTRACT A customer is one of the significant assets for any profit-making firm, hence most profit making firms strive to acquire and retain as many customers as possible so as not to experience nose-diving of profits. While few existing researches have shown that product and or quality of service results in acquisition and retention of business... Continue Reading

ABSTRACT The purpose of the study was to determine the relationship between relationship marketing and custdmer retention in the bank, case study of City branch Kampala Uganda. The objectives of the study were to determine the level of relationship marketing in City branch, identify the challenges in adopting relationship marketing practices, to... Continue Reading

ABSTRACT The aim of this research is to look at and asses the strategies of production planning and inventory control in the hospitality industry. This research work stated with a background on production planning and inventory control strategies. Then the research tried to establish an understanding of production planning and inventory control.... Continue Reading

ABSTRACT The aim of this research is to look at and asses the strategies of production planning and inventory control in the hospitality industry. This research work stated with a background on production planning and inventory control strategies. Then the research tried to establish an understanding of production planning and inventory control.... Continue Reading

  CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Total quality management practice is a firm-wide management philosophy of continuously improving the quality of the products/services/processes by focusing on the customers’ needs and expectations to... Continue Reading

ABSTRACT Organizations in the hospitality industry are employing various strategies to retain customers to their facilities due to the increasing competition in the industry and the complexity of customers demand. One key strategy is to ensure efficient customer service to patrons of hotels. This study examines the influence of customer service... Continue Reading

ABSTRACT This study assessed the relationship between customer care and customer retention a case of MTN -Uganda. The research was based on the bucket-mouth theory of customer retention. The general objective of the research was to investigate the relationship between customer care and customer retention. The specific objective were; to determine... Continue Reading