Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading

Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading

ABSTRACT This project works looks at the “The impact of organizational reward system on  workers attitude and motivation to work” Reward is designed to compensate the effort  of workers to the attainment of organizational objectives. It was found that workers  satisfaction with the reward system of an organization will give rise to... Continue Reading

ABSTRACT The study intensive promotions and students consumption patterns of coca-cola production looks forwards to know that reactions of students towards advertising and also about their consumption pattern of production named coca-cola. Efforts where made to know that actually, motivated students consume coca-cola products more than others. The... Continue Reading

INTENSIVE PROMOTION AND STUDENTS CONSUMPTION PATTERN OF COCA-COLA PRODUCTS (A CASE STUDY OF INSTITUE OF MANAGEMENT AND TECHNOLOGY (IMT) STUDENTS) ABSTRACT The study intensive promotions and students consumption patterns of coca-cola production looks forwards to know that reactions of students towards advertising and also about their consumption... Continue Reading

ABSTRACT The study intensive promotions and students consumption patterns of coca-cola production looks forwards to know that reactions of students towards advertising and also about their consumption pattern of  production named coca-cola. Efforts where made to know that actually, motivated students consume coca-cola products more than others. ... Continue Reading

THE IMPACT OF COMMUNICATION IN AN ORGANIZATION CASE STUDY COCA-COLA PLC, ONITSHA, ANAMBRA STATE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Research has shown a continue interest in the study of organizational goal attainment especially when all organization aim at improving their current level of performance. Organizations are either growing... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Research has shown a continue interest in the study of organizational goal attainment especially when all organization aim at improving their current level of performance. Organizations are either growing... Continue Reading

THE ROLE OF COMMUNICATION IN AN ORGANISATION (A CASE STUDY OF COCA-COLA NIGERIA COMPANY, UGHELLI) ABSTRACT The subject discussed in this research work is extracted from the field of Business Administration and focuses on the impact of communication in an organization in a particular company, Nigeria Coca-Cola Company, Ughelli Delta State. The... Continue Reading

ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general... Continue Reading

TABLE OF CONTENT Title Page Certification Dedication Acknowledgement Table of contents 1.0     CHAPTER ONE: INTRODUCTION 1.1      Introduction 1.2      Statement of the problem 1.3      Objective of the study 1.4      Significance of the study 1.5      Research Question 1.6      Scope of the study 1.7     ... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is usually impossible for a particular organisation to have a comprehensive knowledge of all the customers that made up a particular market, whether is industrial,... Continue Reading

TABLE OF CONDUCT Title page                                                                               i Certification                                                                           ii... Continue Reading

ABSTRACT This project is focused on the attention of the “Impact of Advertising in the Marketing Consumer Product”. This is concerned with the purpose of optimization of profit. Products of high quality may be produced and may be experiencing drop in sales due to the fact that the products is not advertised and as such consumers may not know... Continue Reading

ABSTRACT This project is focused on the attention of the “Impact of Advertising in the Marketing Consumer Product”. This is concerned with the purpose of optimization of profit. Products of high quality may be produced and may be experiencing drop in sales due to the fact that the products is not advertised and as such consumers may not know... Continue Reading

ABSTRACT There is considerable unexploited potential for insurance in Nigeria due to the lack of confidence based on years of negative experiences in the sector.  On the other hand, consciousness of Nigerians couple with the non-existence of social security system is encouraging factors for life insurance growth.  The research topic is... Continue Reading

ABSTRACT This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive... Continue Reading

ABSTRACT This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive... Continue Reading

ABSTRACT The purpose of the study is to investigate the impact of advertising on consumer behavior taking coca cola as a case study. The researcher gathered primary data information through the distribution of questionnaire. A total of 48 respondents were analysed... Continue Reading

RATIO analysis is a powerful tool of financial analysis. According to Kennedy and Macmillan, RATION  is defied as the indicated quotient of two mathematical expressions” and as the relationship between two or more thing” in financial analysis a ration is used as an index or yardstick for evaluating the financial position and performance of a... Continue Reading