Explore Project Topics on: MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU)

ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To... Continue Reading

ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To... Continue Reading

ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: - Determination of the extent marketing... Continue Reading

(A CASE STUDY OF NIGERIAN BOTTLING  COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include:... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading

PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited... Continue Reading

RESEARCH AS AN INSTRUMET OF ORGANISTION EFFECTIVE (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC ENUGU) ABSTRACT As the topic states, that is “the need for efficient inventory management in a manufacturing company. One major component of this cost in many manufacturing organization that desires the att4ention of management in the investment in... Continue Reading

ABSTRACT Purchasing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific purchasing situation facing the company. (Koller P 2003). This study focused on purchasing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading

ABSTRACT Purchasing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific purchasing situation facing the company. (Koller P 2003). This study focused on purchasing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading

MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA). ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how... Continue Reading

Abstract This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective... Continue Reading

Abstract This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective... Continue Reading

TABLE OF CONTENTS CHAPTER ONE 1.1Introduction 1.2Statement of the Problem 1.3Aims and objectives of the Study 1.4Significance of the Study 1.5Scope of the Study 1.6Limitation of the Study CHAPTER TWO LITERATURE REVIEW 2.1 Concept of New Product 2.2 Process of New Product Development 2.3 Rationale for New Product Development 2.4 Concept of... Continue Reading

ABSTRACT  Basically Job evaluation is not new in organizational structure of Nigeria. It started as complain by employee that the relative worth of jobs are not usually determined by the application of objectives criteria or systematic principles, they are noted more often than not by a host of extraneous and sometimes subjective factors such as... Continue Reading

ABSTRACT Basically Job evaluation is not new in organizational structure of Nigeria. It started as complain by employee that the relative worth of jobs are not usually determined by the application of objectives criteria or systematic principles, they are noted more often than not by a host of extraneous and sometimes subjective factors such as... Continue Reading

TABLE OF CONTENTS Cover page - - - -          -           -          -            - - i Declaration - - - - - - - - - ii Certification - - - - - - - - - iii Dedication - - - - - - - - - iv Acknowledgements - - - - - - - - v Table of Contents - - - - - - - - vi Abstract - - - - - - - - - ix Appendices - - - - - - - - - x... Continue Reading

TABLE OF CONTENTS Cover page----          -           -          -            --i Declaration ---------ii Certification ---------iii Dedication---------iv Acknowledgements--------v Table of Contents--------vi Abstract---------ix Appendices---------x CHAPTER ONE: INTRODUCTION 1.1Background to the Study-------1 1.2Statement of... Continue Reading

AN EXAMINATION OF ADVERTISING AS A TOOL FOR PROFITABILITY IN THE SOFT DRINK INDUSTRY IN NIGERIA: A CASE STUDY OF SEVEN UP BOTTLING COMPANY  ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading

RESEARCH AS INSTRUMENT OF ORGANIZATION EFFECTIVENESS (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY PLC ENUGU.) ABSTRACT This project was carried out with sole aim of identifying why and how “Research is an instrument of organizational effectiveness using Nigeria Bottling company Plc Enugu as a case study. For oral interview questions were used... Continue Reading

ABSTRACT This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and... Continue Reading

ABSTRACT The purpose of this project research is to critically examine the marketing mix getting mix elements of the Nigeria Bottling Company Plc. And its effect on consumer in their choice of criteria of NBC Plc. As well as the product of their competitors. The... Continue Reading

This study aimed at determining the relationship of leadership trait theory on the profitability of Nigeria Bottling Company, in Benin City. Descriptive survey design was used. The target population consisted of all the eighty four (84) senior staff in Nigeria Bottling Company, in Benin City. Respondents were these senior staff occupying one... Continue Reading

This study aimed at determining the relationship of leadership trait theory on the profitability of Nigeria Bottling Company, in Benin City. Descriptive survey design was used. The target population consisted of all the eighty four (84) senior staff in Nigeria Bottling Company, in Benin City. Respondents were these senior staff occupying one... Continue Reading

THE IMPACT OF SOCIAL RESPONSIBILITY ON CORPORATE PROFITABILITY (A CASE STUDY OF 7UP BOTTLING COMPANY 9TH MILE ENUGU) ABSTRACT In the past, 7up Bottling Company 9th Mile Enugu separated sally to maximize profit in order to maximize the shareholders wealth. This objective has been subject to criticisms by these who strongly believed that, it create... Continue Reading

EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY. (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, OWERRI) ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive industry using NBC... Continue Reading